Marketing Communications Manager - ICON Communications - Yerevan

JOB RESPONSIBILITIES:

- Create and execute effective advertising and communication strategies which support development and growth of brand equity for corporate brand as well as core product brands for launch and future products/services;
- Propose, manage and implement advertising campaign, strategic and media plans which are designed to effectively promote targeted products/ service to targeted market segments;
- Provide briefs and develop and manage relationships with vendors and advertising agencies to ensure the execution of approved strategies and media plans within budgets and deadlines;
- Aggressively negotiate best rates for services provided by following iCON’s procurement policy;
- Provide and maintain ongoing media plans, budgets, budget vs. plan measurements, forecasts and briefs to the Chief Commercial Officer on a timely basis for distribution to other department heads, shareholders, staff etc. as required;
- Remain informed and provide input to developments in the Product Development group in terms of product/ service positioning in the market place, promotional and communication factors and branding;
- Continuously monitor advertising market and all media channels in Armenia, cultivating relationships where appropriate, to fully understand iCON’s share and expenditure in the market place, and secure cost effective payment and discount terms;
- Develop and manage the creation of all brochures, inserts, new service briefs, bill messages, public announcements and internal/ external messages which are not directly placed in media, for the support of all iCON’s sales and communication activities.

REQUIRED QUALIFICATIONS:

- University degree in economics, marketing, business management or other related fields;
- 3-5 years of experience in marketing, advertising and building brand equity;
- Strong team leadership ability and interpersonal skills;
- Strong commercial acumen and ability to read and interpret market data;
- Proven negotiating skills to gain best price from partners and vendors;
- Very good knowledge of the Armenian market, including various marketing service providers and hierarchy of effective marketing channels by target segment (preferably both consumer and commercial);
- Proven track record in management and execution of multi-channel marketing programs;
- Ability to deal at a high level with customers in a multicultural environment;
- Proven strong customer focus. Superior managerial and professional development skills;
- Ability to work in a fast moving, growing company, and ability to be a single contributor as well as overall leader;
- Fluent in Armenian, Russian and English languages;
- Strong interpersonal, communication and analytical skills.

REMUNERATION/ SALARY:

Competitive, based on work experience and educational background.

APPLICATION PROCEDURES: To apply, please e-mail your CV to: careers@icon.am . In the subject line of your message, please mention the position you are applying for, otherwise your CV will not be considered. Please, send only the English version of your resume. No phone calls and personal visits, please. Only short-listed candidates will be contacted.