Senior Marketing and PR Specialist - ProCredit Bank CJSC - Yerevan

JOB RESPONSIBILITIES:
- Develop annual and quarterly marketing, advertising and other promotional plans including budget and project implementation schedules; monitor the efficiency of developed marketing plans;
- Participate in development of advertising campaign plans and budgets;
- Implement/ coordinate and analyze marketing research projects;
- Participate in activities, implemented with the purpose of reaching marketing goals;
- Organize and supervise the process of preparation and placement of advertisements on TV, radio, printing media and Internet together with the Head of Marketing Department;
- Monitor, analyze and if necessary make recommendations on advertising campaigns of the competitors;
- Develop and write content texts for printing materials/ brochures, flyers and posters;
- Assist in the Bank’s web-site content management;
- Develop and implement the Bank’s PR and promotion plans;
- Prepare materials; press releases, articles, texts and news;
- Plan and hold press conferences, cooperate with media;
- Assist the Head of Department in the process of annual report preparation;
- Maintain the archive different media coverage articles and interviews with representatives of the Bank;
- Support branches in organizing different PR and Marketing projects;
- Improve particular activities, in conformity with current processes;
- Monitor, evaluate and prepare reports on effectiveness of campaigns;
- Organize PR campaigns, various projects together with the Head of Marketing Department;
- Participate in meetings, organized by the department upon stipulating marketing conceptions;
- Implement other tasks, delegated by the Head of Department, or the management of the Bank;
- Understand and support the corporate mission of ProCredit Holding.

REQUIRED QUALIFICATIONS:
- Higher education in economics, specialization in marketing is preferable;
- At least 4 years of experience in marketing/ advertising/ PR;
- Experience in working with media, advertising agencies and printing houses;
- Analytical thinking, high sense of responsibility and ability to work in a team;
- Strong communication skills, creativity;
- Well developed managerial skills; experience in managing small teams;
- Excellent writing skills, good knowledge of MS Office;
- Excellent knowledge of Armenian, English and Russian languages.

APPLICATION PROCEDURES:
ProCredit Bank offers you interesting and challenging work in a dynamic, international environment characterized by flat hierarchies. Your application documents should show clearly why you are particularly suited to the position for which you are applying. It should include a detailed statement explaining your motivation for applying and should refer to the content of ProCredit Bank's international website (www.procredit-holding.com) and to the bank’s website (www.procreditbank.am). Please be informed that only selected candidates will be contacted by the HR Department and invited to participate in an assessment test. Knowledge of elementary mathematics, accounting and a basic knowledge of English will contribute positively to your application.

Fill out the Bank's application form (available on ProCredit Bank website), and send it with motivation letter by e-mail to: HR@procreditbank.am otherwise your CV cannot be reviewed. Taking into consideration the diversity of the opened positions, please indicate “Senior Marketing and PR Specialist” in the subject line of your e-mail.