Marketing- PR Consultant - ACDI-VOCA - Yerevan

JOB DESCRIPTION:

ACDI/VOCA a member of the consortium contracted by MCA-Armenia to manage the implementation of the Water-to-Market Activity, is seeking a Marketing/PR Consultant to assist in designing, planning and implementing a “Buy Armenia” campaign. The purpose of this initiative is to increase the sales of Armenian produced food products in both the domestic and export markets. There will be a particular focus on fresh and processed fruits and vegetables as an important goal of the campaign is the expand market opportunities for the farmer beneficiaries in the project area that are growing fruits and vegetables. Important elements of the strategy for the domestic market are import substitution and creating an increased consumer demand for locally produced products. It is intended to launch the initiative in September 2009.

JOB RESPONSIBILITIES:

- Be responsible for outline alternative concepts, approaches and strategies for achieving the intended objectives of the campaign and the pros and cons of each;
- Formulate a specific marketing strategy and plan for the campaign;
- Formulate a Communications Plan for the campaign to include: objectives, strategies, target audience, positioning statement and copy strategy;
- Formulate the Go-to-Market Plan for both the pre-launch education campaign and the launch of the major campaign. Plan Elements will likely include: in-store merchandizing, PR/Publicity campaign materials, print ads, radio and television campaigns and web-based communications;
- Prepare estimated budgets for implementing the individual elements of the Communications Plan;
- Prepare an implementation plan and schedule for each element of the “Buy Armenia” campaign;
- Prepare a Terms of Reference for the production of printed communications material;
- Provide management oversight during the implementation of the campaign.

REQUIRED QUALIFICATIONS:

- At least 5-7 years of direct experience in designing, planning and implementing similar campaigns;
- At least 5 years of direct Marketing and PR experience;
- Particular experience on formulating and implementing Communications Plans for similar campaigns;
- Extensive content and experience with media, design, print houses and advertisement, etc.;
- Extensive content and experience with super market chains, food processors, whole sales, distributors and exporters.

REMUNERATION/ SALARY:

Commensurate with skills and experience.

APPLICATION PROCEDURES: Interested candidates must send their full CV together with a motivation cover letter to: HR@acdivoca.am .
In the subject line of the e-mail message please mention the title of the position you are applying for. Only short-listed candidates will be contacted.